"Awaken is based on the power of dreams, from the earth to the sky, sky is the limit… Having both feet on the ground yet wanting to reach the sky. Using high-quality ingredients & technology to bring out the best version of yourself."​

- Catherine Selig, Perfumer

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The undeniable energy of this fougère citrus woody fragrance exposes the confident, modern essence of the man who wears it. A powerfully fresh scent, full of dynamism, invites you to experience each day, each moment to the fullest.​

The fragrance reveals a fresh green citrus top note of Italian bergamot, grapefruit and coriander, asserting its dynamic and invigorating personality. A pulsing heart of clary sage, fir needles and cypress embodies quality and individuality with a contrast of tonalities that is hard to resist.​

The unique contrast develops into a warm woody dry down of olibanum, patchouli and cedarwood; the perfect blend of craftsmanship and modernity.​