What it is: Buxom's power-full plump lip balm is a plumping and moisturizing tinted lip balm that blooms to your custom shade by reacting with the pH level of your lips. Benefits: - Unique reactor works with your individual pH level to transform lips to their most flattering custom shade - Visibly plumps for fuller-looking lips - Silky texture for a comfortable application - Wear it alone or layer with your favorite buxom lip products Key Ingredients: - Pumpkin seed oil: Helps to add comfort and suppleness - Plumping peptides: Help to visibly plump lips Formulated without: - Parabens, Petroleum, Mineral oil - Cruelty-free How to use: • Apply shade big o to lips liberally to reveal ph custom just-kissed tint of pink, which is meant to boost your lip’s natural tone. • Apply shade dolly fever to add a mauve flush to the lips. Wear alone or use as a prep before any like-tone lip application. • Apply shade inner glow to add a nude flush to the lips. Wear alone or use as a prep before any like-tone lip application. • Layer power-full plump to intensify tint based on your desire. Pro Tip: Add a little color to the apples of the cheek for a balmy flush of color and to create color harmony on the face. Ingredients: Pentaerythrityl Tetraisostearate, Isostearyl Isostearate, Diisostearyl Malate, Beeswax (Cera Alba/Cire D’abeille), Microcrystalline Wax (Cera Microcristallina/Cire Microcristalline), Menthone Glycerin Acetal, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera/Cire Candelilla), Cucurbita Pepo (Pumpkin) Seed Oil, Lactic Acid, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Citric Acid, Sorbitan Isostearate, Mica, Silica, Tin Oxide, Flavor (Aroma). May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, 77492, 77499), Blue 1 Lake (Ci 42090), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Red 27 (Ci 45410), Red 28 Lake (Ci 45410), Yellow 6 Lake (Ci 15985) The following shade is vegan: Big O