A matte lip stain with buildable color and barely-there feel for kiss-proof,* 24-hour wear** and +49% more hydrated lips.*** Four buildable shades for a sheer wash of color to a bold tattooed lip effect**** that's transfer proof, smudge-proof and lasts up to 300 kisses.***** Non-drying and lightweight, it applies and builds easily for even, bold, stay-true color. Hyaluronic acid and raspberry water hydrate and soften lips.