Dial up instant lift with Forte Series Volumizing Shampoo. This salon-inspired formula gently washes away daily buildup without stripping natural oils, so hair feels clean, light, and ready to style. An invigorating bergamot scent refreshes the senses while lightweight cleansers help create airy body and root lift for fine to normal hair types. For best results, follow with Forte Series Volumizing Conditioner. Size: 8.5 oz.