This item does not ship to addresses within New York state pursuant to Subpart 352-1 to Article 35 and 37 of the Environmental Conservation Law
What it Does
Sulfate-free (without SLS, SLES, ALS) shampoo for bleached and lightened hair gently cleanses and nourishes for light, bright hues.
Repair and help brighten blonde hair with Paul Mitchell Forever Blonde Shampoo. This sulfate-free (without SLS, SLES, ALS) shampoo gently cleanses bleached and lightened hair while helping to repair damage. Enhanced with vegan KerActive protein and a special blend of botanicals, it provides intensive nourishment to help keep blonde hair light, bright and healthy.
75% More Condition*
*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.
Hair Type: Ideal for Bleached + Lightened Hair.
Fragrance: Revitalizing cucumber scent with fruity notes.
Features: Cruelty Free. Color Safe. Vegan. Sulfate Free*. Paraben Free. Made Without Gluten.
*Without SLS, SLES, ALS.
Environmental Responsibility: Paul Mitchell’s commitment to reducing their environmental impact is stronger than ever. That’s why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**
*Bottles and jars will be 30-50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.

How to Use
Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner.

Hair Color: Blonde
Fluid Ounces: 10.1 oz.
Cbd: No
Country of Origin: Made in US

Ingredients:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Lauryl Sulfoacetate, Glycerin, Polyquaternium-7, Butyrospermum Parkii (Shea) Butter, Carthamus Tinctorius (Safflower) Oleosomes, Anthemis Nobilis Flower Extract, Calendula Officinalis Flower Extract, Curcuma Longa (Turmeric) Root Extract, Verbascum Thapsus Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, C12-13 Alketh-23, C12-13 Alketh-3, C11-15 Alketh-7, Polyquaternium-10, Amodimethicone, Trideceth-12, Laureth-9, Glycereth-26, Glycol Distearate, Disodium Laureth Sulfosuccinate, Magnesium Nitrate, Magnesium Chloride, Sodium Sulfate, Disodium Edta, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Potassium Sorbate, Glyoxal, Fragrance (Parfum), Linalool, Linalyl Acetate, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Ext. Violet 2 (Ci 60730)
Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.

Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.