skinChemists is the award-winning, British skincare company. Our Best Selling, top rated Retinol Bakuchiol Anti-Ageing Facial Serum works to visibly smooth wrinkles, fine lines, and loss of firmness. This potent formula absorbs quickly and layers seamlessly into your daily routine, giving your skin the support it needs to look and feel its best. Ideal for those who want a concentrated anti-ageing serum that targets wrinkles, fine lines, and loss of firmness for a visibly firmer, smoother complexion. Key ingredients include Bakuchiol, a gentle alternative to retinol that helps reduce fine lines without irritation Hyaluronic Acid, which pulls moisture deep into the skin to keep it plump and hydrated all day and Aloe Vera, which soothes, cools and hydrates skin with a lightweight, refreshing feel. Apply a few drops or a small pump to clean skin morning and evening. Smooth gently over the face and neck. Allow to fully absorb before the next skincare step. Follow with your favorite moisturizer. Always use Spf in the morning to protect your skin. Suitable for normal to dry skin, it helps target concerns including fine lines, wrinkles, loss of firmness, and is best used morning and evening. Keep out of reach of children. For external use only. If contact with the eyes occurs rinse with water immediately. We recommend to carry out a patch test before application. Individual results will vary. This is a cosmetic product.