skinChemists is the award-winning, London, England skincare company. Our Best Selling, top rated Wrinkle Killer Day Moisturizer works to visibly smooth fine lines and wrinkles while targeting loss of firmness for a more lifted, youthful-looking complexion. This lightweight day cream keeps skin feeling soft, plump, and gives you the confidence to face every day feeling great in your skin. What it does for you Key Ingredients (Why it works) Ideal for Ideal for skincare lovers who believe great skin is the best thing you can wear and want both anti-aging and firming benefits from their daily moisturizer. For the best results How to use Start with clean, dry skin. Take a small amount of product and warm it between your fingertips. Apply to the face and neck using gentle upward motions. Allow to absorb fully before applying any additional products. Use daily for best results. Always apply SPF during the day. Concerns addressed Loss of FirmnessFine LinesWrinkles Skin Type All skin types Pairs well with Pairs well with a targeted facial serum applied underneath and a broad-spectrum SPF for a complete morning skincare routine. Best time of use Morning Pro Tips For best results, apply this product consistently at the same time each day. Skincare actives work cumulatively, and keeping to a regular routine is the single most effective way to see lasting improvements. Frequently Asked Questions Q: Can I apply this moisturizer right after my serum?A: Yes, that is the recommended order — apply your serum first, let it absorb for a minute, then follow with your day moisturizer. This seals in the active ingredients and keeps skin hydrated throughout the day. Q: Do I still need a separate SPF over this moisturizer?A: Unless this moisturizer has SPF built in, yes — adding a daily SPF is always recommended to protect the skin from UV damage. Apply SPF as the final step in your morning routine. Caution Keep out of reach of children. For external use only. If contact with the eyes occurs rinse with water immediately. We recommend to carry out a patch test before application. Individual results will vary. This is a cosmetic product. Aqua (Water), Glycerin, Betaine, Glyceryl Stearate SE, Cetearyl Alcohol, Caprylic/Capric Triglyceride, Stearic Acid, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Benzyl Alcohol, Carbomer, Disodium EDTA, Ethylhexylglycerin, Dehydroacetic Acid, Gardenia Tahitensis (Tiare Flower) Extract, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum (Fragrance).