Introducing the Sony Alpha a7 Iv, aptly named "Beyond Basic," a cutting-edge hybrid mirrorless camera that excels in both still photography and video performance. Its standout features include a newly developed 33MP Exmor R Bsi Cmos sensor with a back-illuminated design, delivering unparalleled clarity, low noise, and vibrant color rendering even in low-light conditions. Powering this innovation is the Bionz Xr processor, enabling rapid image processing for features like 10 fps shooting, 4K 60p video recording, and advanced Af tracking.Unlock your creative potential with the camera's robust video capabilities, offering 10-bit recording and support for S-Cinetone, S-Log3, and Hlg for versatile color and gamma controls. The Fast Hybrid Af system, covering 94% of the image area with 759 phase-detection points, ensures real-time tracking and eye Af for both photo and video modes.