We Are Tribe Cool is a new chapter in Tribe family to keep exploring and experimenting. An update for our values with a lighter and more dynamic attitude. Together as a force for Good, we are always a Tribe, and we make it cool.

Feel the coolness of the Tribe, take a stand and make a change. For a fresh, vibrant and energetic generation.

CONCEPT
There are many things that make us who we are, whether as an individual being or as a community. Because after all, we are united by our differences and this is the essence of our world. The essence of everyone. Benetton Perfumes, fragrances for everyone.

BOTTLE
The bottle comes in a more fresh design than ever, enhanced by a fading turquoise and a unique orange touch. The hoodie of a limit-less generation. It also uses recycled glass. Never before has a bottle said so much. The design of this new men's fragrance breathes pure innovation.

PACK
Inspired by fashion, designed with passion: We Are TRIBE is an icon of the authenticity, freedom and bravery the Benetton brand has championed from the start.
And We Are TRIBE is also a sustainable project: the bottle is made in 20% recycled glass, and it comes in responsibly-sourced (FSC) cardboard packaging.